Manage your risk with Aviva Risk Management Solutions
As an Arborisk client you benefit from effective tree surgeon insurance and have access to:
Aviva Risk Management Solutions. Click here to log into the Aviva Risk Management Solutions website – you will need your policy number to access all the information.
Dedicated helpline numbers to support claims, legal and tax, risk solutions, as well as a counselling service.
In addition, our Arborisk clients have access to Cut Red Tape, Aviva’s website offering tools and resources to help you manage your tree surgeon business effectively.
Arborisk policyholders benefit from:
- 700 legal and business guides
HR, sales and marketing, finance, technology, law and risk management
- Legal document templates
Easy to use documents; employee contracts, health & safety policies, dismissal letters
- Discounts on legal services
Access to legal support at discounted rates
- Stay up to date on legal changes
Email alerts on changes in law, legislation and regulation.
Marketing your business
This guide is designed to offer you a few hints & tips on marketing your tree surgeon business. Each business will require different marketing techniques to suit your audience and business strategy, but these ideas are a guide to help you get started.
Building your online presence
Your website is your online brochure and should highlight your professionalism, expertise and the tree surgeon services that you offer. People expect to find all the information they need on the web, so if they can’t find it on your website they may quickly move onto another company.
- Make your website interesting and user-friendly. Add information about trees that people would find useful, such as advice about tree damage, different types of diseases, etc.
- Make sure there are some good pictures on your website, this will help draw interest and break up the text.
- Ensure your ‘call to action’, what you want people to do, is clear and your contact details are easy to see.
- Search engine optimisation – to rank higher on Google your website content must be relevant. Think about what keywords your clients would type into Google to search for what you are offering. Type it in yourself and have a look at what your competitors are doing.
Targeting New Clients
- Business directory listings – the more online business directories you are on, the better your chances of people finding you.
- Local publications – magazines/newspapers are a good place to advertise; as many people use these to find local services.
- Specialist magazines – this is a good way to target specific business audiences who might be in need of your services.
- Leaflets or flyers – design an appealing leaflet or flyer highlighting your expertise, services and contact details. Well-designed promotional materials will convey a professional image of your business. Carefully target your potential clients with your materials and then follow it up with a call.
- Affiliate businesses – look for companies that supply other services to your target audience and ask if they will display your promotional materials in their shop window or keep some of your business cards to recommend your services.
- Social media – this can be very effective in raising your tree surgeon company profile and bringing in new business. Social media websites that you may find worth having a look at are Facebook, LinkedIn, Instagram, Pinterest and YouTube.
Targeting Existing/Past Clients
Targeting existing and past clients is more cost effective than attracting new ones. Once you have established a new client, keep a list with up-to-date contact details.
- Keep in touch with your clients on a semi-regular basis so they will bear you in mind when they need your services. A suggestion would be to send them useful information about tree care/disease/damage etc.
- Try to build up a history of each client and make a note of it for reference, such as make a note of future work mentioned. This kind of foresight in your service will encourage client loyalty.
- It is more cost effective for you to email your clients so it is advisable to get their email address.
- Offer a discount for returning clients to encourage them to use your tree surgeon services again.
- Affiliate with a range of companies that offer complimentary services, so when you are called to do a job and your client needs a horticulturalist or a fencing contractor, for example, you can suggest a trusted contact to them. This works both ways; you could be referred new business through your affiliates too.
Agricultural plant thefts
It is estimated that millions of UK pounds worth of plant machinery is stolen nationally every year.* This causes disruption to businesses and, inevitably, higher insurance premiums when taking out tree surgeon cover. Valuable equipment can be protected by taking some sensible precautions. Please contact us if you would like a full review and specific recommendations for your business.
Registration and Physical Security
Registration can help the police return stolen plant to the legal owner, and assist in proving lawful ownership. For more information please click here. Overt marking of plant provides some theft deterrent.
This will not physically prevent the theft and for this reason we recommend consideration in conjunction with a security device. Immobilisers and mechanical devices will prevent an item being driven away (although they won’t prevent a smaller item being lifted or dragged onto a vehicle and removed). For more information please click here.
Avoid leaving items of plant or equipment in unattended vehicles. If you do have to leave them in an unattended vehicle, make sure that the vehicle is fitted with suitable security devices and that the equipment is stored out of sight.
If possible, avoid leaving plant and equipment in remote or unsupervised areas overnight. Store items in a secure building or fenced compound, with smaller items kept securely out of sight. If you do not have such facilities, consider whether security of the item can be improved by blocking off access to the site or specific vehicles.
If you are parking vehicles or keeping plant and equipment in one area, consider a CCTV system and motion-activated floodlighting to improve the security of the area.
Tractors and other plant do not have the same level of key security as cars, so it is always prudent to remove the keys from a vehicle when it is left unattended. At the end of each working day all keys should kept in a locked and secure area.
Discuss with your dealer or servicing provider what vehicle alarms may be available, or what systems would be suitable for immobilising the vehicle when left unattended.
You may wish to consider having a tracker fitted to your plant to enable it to be traced if stolen. For details please click here.
IMPORTANT – Always check if your tree surgeon cover has specific conditions, warranties or exclusions that you must comply with.
*Source: Thames Valley Policy website: www.thamesvalley.police.uk/crime-prevention/vehicle-security/plant-machinery Arborisk is a trading style of Bartlett & Company Ltd which is authorised and regulated by the Financial Conduct Authority.